fishy advertising
Not long ago (before I got the flu), I was at the market shopping for fresh fish for dinner. What stopped me in my tracks was seeing advertising for a television show stuck on the packages at the seafood counter.
There, beneath the weight and pricing information was the face of actor Alex O’Loughlin alongside “Moonlight. Fridays at 9pm on CBS.”
Advertising a vampire show on a salmon steak? Advertising anything on seafood? It had never occurred to me that the packaging around sea scallops would one day be considered billboard space. When she heard about it, a friend joked that maybe the advertisers were trying to target Catholic audiences — fish on Fridays. Really, who came up with this idea?
Frankly, if I’d not already started watching the television show, seeing this bit of crafty promotion would have had me boycotting it. Turns out “Moonlight” is a fun and interesting program, although it suffers from less-than-ideal writing and some big plot holes. I’ll keep watching it, but this advertising campaign left me shaking my head, and feeling more cynical than ever.
When Star Wars II — “Attack of the Clones” — was in theatres, Hayden Christensen commented how strange it was to stop off at the convenience store with his buddies and find his own likeness plastered on bags of Doritos. I can only imagine that finding one’s image stuck onto the side of a halibut fillet might be jarring as well.
(If you’re someone who would benefit from a flu shot, consider getting this done sooner rather than later. Although I made a record recovery from the flu this go ‘round — two weeks instead of two months — it still bit the big green waffle.)

